In her Master Class on Trailer Management, on 21 August, trainer Karen showed the participants how to efficiently build an audience with WHATS'ON.
It was the perfect Master Class for trailer planners who face the daily challenge of working around all the practical limitations, policies, regulations and last-minute changes. Karen guided them through prototypes, master trailers, trailer campaigns, the promotion optimizer and the bumper autoslotter, revealing tips and tricks that will make their life as a trailer planner a lot easier.